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RESUME

Work
Experience

 July 2024 - Present

Field & Stream
Sr. Sales Marketing Manager (Contract)
 

  • Lead end-to-end campaign operations and account strategy for marquee clients; ensure on-time, on-budget delivery and client satisfaction.
     

  • Translate goals into actionable plans and oversee the lifecycle: discovery, creative, trafficking, launch, optimization, and wrap reporting; set reporting cadence and optimize to KPIs.

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  • Drive cross-functional execution with sales, production, editorial, design, social, and video; manage budgets, timelines, and resources; proactively mitigate risks and secure renewals/upsells.

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  • Establish reporting cadence and build insight-driven wrap reports; optimize to KPIs 
     

  • Manage budgets, timelines, and resources across concurrent initiatives; proactively communicate, mitigate risks, and drive renewals/upsells through measurable results.
     

  • Lead creation of RFP responses, proactive proposals, and custom presentations aligned to client objectives.

February 2024  - July 2024

Dwell, Domino.com, Bobvila.com
Integrated Marketing Manager (Contract)
 

  • Built RFP responses and proactive proposals; authored persuasive decks tailored to client objectives.

 

  • Partnered with sales, editorial, revenue ops, customer success, and ad ops to identify and activate opportunities.

October 2020 -

November 2023

Recurrent Ventures
Sr. Integrated Marketing Manager
 

  • Owned the digital RFP process across Field & Stream, Outdoor Life, The Drive, Donut Media, Popular Science, and Futurism.

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  • Conceived branded content and email programs, increasing pitch win rate by 25% and helping clients achieve demand-gen and growth goals.

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  • Managed post-sale execution: timelines, deliverables, optimizations, and performance analysis; secured renewals with actionable insights.

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  • Helped exceed the 2023 annual revenue target by 110% through effective planning and execution.

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  • Developed media kits, go-to-market collateral, and narratives for new ad products; led audience surveys and leveraged first-party data to shape brand storytelling.

January 2014 - October 2020

Bonnier Corporation Integrated Marketing Director

  • Directed brand identity/visual systems across multiple titles to ensure consistent messaging and positioning.

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  • Built and executed integrated marketing plans and sales proposals; prospected new business and supported lead nurturing.

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  • Analyzed syndicated and first-party research to generate insights for competitive differentiation and strategy.

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Education

2016 - 2019

California State University, Los Angeles Bachelor's Degree in Business Administration, Management 

magna cum laude

Skills

  • ​CRM Tools

  • Omnichannel Strategy

  • Analytics

  • Digital Marketing

  • Paid Media

  • Digital Media

  • Planning Process

  • Brand Identity

  • Email Marketing

  • Presale Strategy

  • Brand Partnerships

  • Events Marketing

  • Proactive Selling

  • Creative Brief Development

  • GTM Strategy

  • ​​​RFP Management

  • Client Communications

  • Sales Collateral

  • Client Success

  • Insights + Research

  • Sales Presentations

  • Content Marketing

  • Integrated Marketing

  • Team Leadership

  • Cross Functional Collaboration

  • Market Trends

  • Thought Leadership

  • Cross and Upselling

  • Media Planning

  • Visual Identities

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